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Nov 21, 2024
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BUS 1143 - Introduction to Marketing** 3 Credits
Overviews marketing and its role both within the firm and society. Explores concepts, functions, and institutions involved in the creation, distribution, and sale of products and services, along with the tasks and decisions facing the marketing manager.
Course Level Objectives
Upon successful completion of this course, the student will be able to:
1. Discuss basic marketing principles and concepts. (GEO 1, 3)
2. Define marketing strategy and describe the elements of a marketing plan. (GEO 3)
3. Describe the 4 E framework and discuss the impact of social media marketing. (GEO 1, 3, 4)
4. Discuss the ethical, cultural, social, and global impact of an organization’s marketing activities. (GEO 1, 3, 4)
5. Explain the macroenvironment, the role of research involved in decision making, and the role of technology in an organization’s marketing activities. (GEO 1, 2, 3)
6. Relate marketing to other organizational functions. (GEO 3)
7. Develop a complete marketing plan for a local business. (GEO 1, 2,3)
ACTS Equivalent Course Number: MKTG 2003
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