GRD 2023 - Typography And Layout

3 Credits

This course focuses on beginning and intermediate problems in layout designs as well as effective use of type. Students begin focusing on the art of page design and idea development. Important techniques in this course are designing with type, idea development, thumb nailing, and concept construction. Concepts taught in the course include effective visual communication, creative thinking, and finding and creating references. This course addresses the diverse nature of typographical applications through hands-on projects, discussion, and presentations. Projects involve exercises such as logo and poster design.

Lab Fee.

Prerequisite: GRD 1013 - Intro to Graphic Design

Course Level Objectives
Upon successful completion of this course, the student will be able to:

1. Show effective layout design by demonstrating the ability to control the reader’s eye. (PLO 1, 2, 3, 5)
2. Demonstrate idea development through use of thumbnail sketching and mock-ups. (PLO 1, 6)
3. Experiment with typography and design principles in layout design. (PLO 1, 2, 3, 5)
4. Use understanding of type anatomy to create and modify typefaces. (PLO 1, 2)