HA 1203 - Introduction to Tourism

3 Credits

Tourism Concepts and Practices offers an overview of tourism, economic development planning at the local, regional and national levels with an examination of various activities that constitute tourism including recreation and leisure, the gaming industry, and meetings and conventions all in the context of satisfying the diverse needs of travelers.

Course Availability: Offered Fall Semester Only

Course Level Objectives
Upon successful completion of this course the student will be able to:

1. Recognize the historical perspective of tourism and factors affecting the delivery of quality tourism services. (PLO 1)
2. Differentiate among marketing and sales concepts including branding, segmentation, position, marketing plans and trends. (PLO 2)
3. Identify distribution channels and tourism service suppliers and their relationships. (PLO 1, 2)
4. Characterize the economic and environmental impact of tourism and its focus on sustainable practices. (PLO 2, 5)
5. Define the types of tourism research and related trends as well as the future of the industry. (PLO 2)
6. Discover spectrum of the ethical considerations in hospitality related businesses. (PLO 2, 5)