GRD 2396 - Digital & Media Arts Capstone

6 Credits

Prepares the advanced graphic design student to enter the profession by focusing on business practices such as portfolio, preparation, starting a design business, successful freelancing and pricing, strategies for landing design jobs, professional relationships, fees and contracts, managing large projects, copyright, trademark and ethical issues. Students will also be placed in a working environment to gain on-the-job experience. Students will also be responsible for creating a final, independent, directed study in an area that combines personal creativity and professional ambition.

Prerequisite: GRD 1203 Publication Design

Course Level Objectives
Upon successful completion of this course the student will be able to:

1. Prepare a personal portfolio of professional level work (PLO 1, 2, 3)
2. Create a sophisticated, professional-quality design project in the medium of their choosing (PLO 1, 2, 3, 4, 5, 6)
3. Create a self-promotional visual identity as a graphic design professional. (PLO 1, 2, 3)
4. Conduct professional graphic design business practices (PLO 8)
5. Demonstrate proficiency in communication, presentation, and business skills necessary to engage in professional practice in graphic design (PLO 1, 8)
6. Demonstrate ability to form and defend aesthetic judgments about graphic design products and to communicate ideas and concepts to professionals related to the practice (PLO 7, 8)
7. Exhibit professional work practices in a design related internship (PLO 8)