BUS 1143 - Introduction to Marketing**

3 Credits

This course provides an overview of marketing and its role within organizations and society. It examines core marketing concepts and the decisions involved in creating, distributing, and selling products and services.

Course Availability: Offered Fall Semester Only

Course Level Objectives
Upon successful completion of this course, the student will be able to:

Discuss basic marketing principles and concepts. (GEO 1, 3)
Define marketing strategy and describe the elements of a marketing plan. (GEO 3)
Describe the 4 E framework and discuss the impact of social media marketing. (GEO 1, 3, 4)
Discuss the ethical, cultural, social, and global impact of an organization’s marketing activities. (GEO 1, 3, 4)
Explain the macroenvironment, the role of research involved in decision making, and the role of technology
in an organization’s marketing activities. (GEO 1, 2, 3)
Relate marketing to other organizational functions. (GEO 3)
Develop a complete marketing strategy and campaign for a business. (GEO 3, 5, 6)

ACTS Equivalent Course Number: MKTG 2003