Nov 24, 2024

2017-2018 College Catalog

2017-2018 College Catalog [Consult with Your Academic Advisor for Your Catalog Year]

BUS 2343 - Advertising

3 Credits

Advertising is designed to introduce the student to basic advertising terminology, the purpose of advertising, the use of media, target marketing and segmentation, advertising development, and advertising campaigns. Career opportunities in advertising and using advertising in buying decisions will also be discussed.

Typically Offered: Fall and Spring Semesters