2022-2023 College Catalog 
    Dec 01, 2023  
2022-2023 College Catalog [Consult with Your Academic Advisor for Your Catalog Year]

Integrated Marketing Communication, AS-LAS for Transfer to HU (Harding University) BA in Integrated Marketing Communication

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About This Degree

Start Here / Finish There

NPC Faculty Mentor: Roger Fox (Roger.Fox@np.edu)  501.760.4270

  • This curriculum* is designed for persons who plan to obtain an Associate of Science in Liberal Arts and Sciences (AS-LAS) degree at National Park College (NPC) and transfer to the Harding University (HU) to complete a bachelor’s degree.
  • Prerequisite courses and/or developmental courses may need to be taken in addition to this suggested plan of study.

HU Transfer Admission information and policies

Additional HU admittance requirements for this program:

  • HU will maintain exclusive responsibility for admission
  • The student must meet all criteria required for undergraduate admission to HU.
  • The student will have earned the Associate of Science in Liberal Arts and Sciences at NPC, with at least a 2.0 cumulative grade point average
  • Students must meet all degree-specific criteria to be admitted to a degree program that requires admission.

NPUC Transfer Resources:   • Transfer 101  •  Transfer Checklists  •  Transfer FAQ

NPC Honors Program: The NPC Honors Program is accepting applications. Learn more about the NPC Honors Program.


General Education Core - 35 Credit Hours

60 Credit Hours

Remaining Courses to be Completed at HU - Integrated Marketing: 68 Credit Hours

Prefix Course # Course Name Credit Hours
BOLD 3020 Old Testament Story and Vision 3
BNEW 3020 New Testament Story and Vision 3
    Bible Electives (upper-level BNEW or BOLD) 2
BUS 2510 Personal Finance for College Students 1
COMM 3200 Communication Theory 3
COMM 4120 Communication Law 3
COMM 4150 Communication Research Methods 3
COMM 4550 Communication Ethics and Scripture (should not be taken during the same semester as BNEW/BOLD requirements) 3


Radio Practicum or
TV Practicum or
Newspaper Practicum or
Yearbook Practicum
COMM 1950 Introduction to Integrated Marketing Communication 3
COMM 2000 Media Software Tools 3
COMM 2950 Internship Preparation 1
COMM 3230 Writing for Mass Media or 3
COMM 2310 Print News Writing or  
ENG 3100 Business and Professional Writing  
COMM 3380 Digital Media Strategies or 3
MKTG 3490 Electronic Marketing  
COMM 3590 Media Graphics or 3
ART 2200 Design Software & Production I  
COMM 3610 Nonverbal Communication or 3
COMM 3620 Small Group and Organizational Communication or  
COMM 3630 Argumentation and Persuasion or  
COMM 3650 Interpersonal Communication  
COMM 3670-73 Communication Internship 1-2
COMM 4230 Integrated Marketing Communication Capstone 3
COMM 4510 Senior Seminar 1
IS 2400 Data Management 3
IS 3000 Management Information Systems or 3
IS 3700 Web Concepts  
IS 3150 Data Visualization and Analysis 3
MGT 3680 Management and Organizational Behavior or 3
ENTR 3650 Entrepreneurial Management  
MKTG 2400 Principles of Marketing 3
MKTG 3310 Consumer Behavior or 3
COMM 3030 Multimedia Advertising or  
COMM 3830 Public Relations Tactics  
PRS 3360 Principles of Sales 3
    Remaining Bible/Electives 0-1
    Total HU Credit Hours: 68
    Total Credit Hours: 128

Harding University students are required to graduate with a minimum of 45 upper level hours (courses numbered 3000 to 4999). Remaining Minor/Bible/Electives may need to be completed as upper-level hours.
Academic Year: 2022-2023
Revised: August, 2022

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