2022-2023 College Catalog 
    Jun 22, 2024  
2022-2023 College Catalog [Consult with Your Academic Advisor for Your Catalog Year]

Graduation Map: Integrated Marketing Communication, AS-LAS for Transfer to HU (Harding University) BA in Integrated Marketing Communication

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About This Degree

Start Here / Finish There

NPC Faculty Mentor: Roger Fox (Roger.Fox@np.edu)  501.760.4270

  • This curriculum* is designed for persons who plan to obtain an Associate of Science in Liberal Arts and Sciences (AS-LAS) degree at National Park College (NPC) and transfer to the Harding University (HU) to complete a bachelor’s degree.
  • Prerequisite courses and/or developmental courses may need to be taken in addition to this suggested plan of study.

HU Transfer Admission information and policies

Additional HU admittance requirements for this program:

  • HU will maintain exclusive responsibility for admission
  • The student must meet all criteria required for undergraduate admission to HU.
  • The student will have earned the Associate of Science in Liberal Arts and Sciences at NPC, with at least a 2.0 cumulative grade point average
  • Students must meet all degree-specific criteria to be admitted to a degree program that requires admission.

NPUC Transfer Resources:   • Transfer 101  •  Transfer Checklists  •  Transfer FAQ

NPC Honors Program: The NPC Honors Program is accepting applications. Learn more about the NPC Honors Program.


How to Use the Graduation Map

Full-time? Part-time? Need developmental courses? Starting in the Spring or Summer?
Take courses in the order shown on the Graduation Map. See your academic advisor to help streamline your path toward degree completion.*

Scholarship recipients: Please be aware of eligibility criteria for your scholarship(s).  In particular, pay attention to (1) the enrollment requirements each semester for disbursement of your scholarship(s) and (2) the number of hours and GPA required each semester and/or year for renewal of your scholarship(s).  Graduation Maps provide a semester-by-semester course listing to allow you to graduate on time.  Contact the Office of Student Financial Aid at (501) 760-6398 with any questions regarding enrollment/renewal requirements of your scholarship(s).

Semester 1 - Fall (13 Credit Hours)

Semester 2 - Spring (16 Credit Hours)

Semester 3 - Fall (16 credit hours)

Semester 4 - Spring (15 Credit Hours)

60 Credit Hours

See your NPC advisor for degree and graduation information

* Denotes NPC courses included in the Arkansas Course Transfer System (ACTS)

Remaining Courses to be Completed at HU - Integrated Marketing: 68 Credit Hours

Prefix Course # Course Name Credit Hours
BOLD 3020 Old Testament Story and Vision 3
BNEW 3020 New Testament Story and Vision 3
    Bible Electives (upper-level BNEW or BOLD) 2
BUS 2510 Personal Finance for College Students 1
COMM 3200 Communication Theory 3
COMM 4120 Communication Law 3
COMM 4150 Communication Research Methods 3
COMM 4550 Communication Ethics and Scripture (should not be taken during the same semester as BNEW/BOLD requirements) 3


Radio Practicum or
TV Practicum or
Newspaper Practicum or
Yearbook Practicum
COMM 1950 Introduction to Integrated Marketing Communication 3
COMM 2000 Media Software Tools 3
COMM 2950 Internship Preparation 1
COMM 3230 Writing for Mass Media or 3
COMM 2310 Print News Writing or  
ENG 3100 Business and Professional Writing  
COMM 3380 Digital Media Strategies or 3
MKTG 3490 Electronic Marketing  
COMM 3590 Media Graphics or 3
ART 2200 Design Software & Production I  
COMM 3610 Nonverbal Communication or 3
COMM 3620 Small Group and Organizational Communication or  
COMM 3630 Argumentation and Persuasion or  
COMM 3650 Interpersonal Communication  
COMM 3670-73 Communication Internship 1-2
COMM 4230 Integrated Marketing Communication Capstone 3
COMM 4510 Senior Seminar 1
IS 2400 Data Management 3
IS 3000 Management Information Systems or 3
IS 3700 Web Concepts  
IS 3150 Data Visualization and Analysis 3
MGT 3680 Management and Organizational Behavior or 3
ENTR 3650 Entrepreneurial Management  
MKTG 2400 Principles of Marketing 3
MKTG 3310 Consumer Behavior or 3
COMM 3030 Multimedia Advertising or  
COMM 3830 Public Relations Tactics  
PRS 3360 Principles of Sales 3
    Remaining Bible/Electives 0-1
    Total HU Credit Hours: 68
    Total Credit Hours: 128

Harding University students are required to graduate with a minimum of 45 upper level hours (courses numbered 3000 to 4999). Remaining Minor/Bible/Electives may need to be completed as upper-level hours.
Academic Year: 2022-2023
Revised: August, 2022

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