Nov 24, 2024

2018-2019 College Catalog

2018-2019 College Catalog [Consult with Your Academic Advisor for Your Catalog Year]

BUS 1143 - Introduction To Marketing**

3 Credits

Overviews marketing and its role both within the firm and society. Explores concepts, functions, and institutions involved in the creation, distribution, and sale of products and services, along with the tasks and decisions facing the marketing manager.

ACTS Equivalent Course Number: MKTG 2003

Typically Offered: Fall