GRD 1103 - Advertising Design

3 Credits

Introduces projects and issues involved in advertising design. Includes work on advertising projects in various media, such as newspaper, magazine, outdoor, and electronic media. Issues involving logo, branding and identity development will be addressed. Projects will include letterhead, business card, interior and exterior sign systems, copywriting, advertisement, brochures, and package design.

Prerequisite: GRD 1203 Publication Design, GRD 2023 Typography And Layout

Course Level Objectives
Upon successful completion of this course the student will be able to:

1. Recognize the role of the logo as the foundation of visual identity (PLO 7)
2. Apply a conceptual approach to logo development and design (PLO 1)
3. Create and design a visual identity based on a logo (PLO 1, 2, 5, 6)
4. Research methods in design thinking (PLO 1, 8)
5. Combine type and visuals to communicate a message to a specific audience (PLO 1, 2, 3)
6. Create a complete identity package for a business (PLO 1, 2, 3, 5)
7. Distinguish purposes of branding (PLO 8)