Nov 21, 2024  
2016-2017 College Catalog 
    
2016-2017 College Catalog [Consult with Your Academic Advisor for Your Catalog Year]

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BUS 2343 - Advertising

3 Credits
Advertising is designed to introduce the student to basic advertising terminology, the purpose of advertising, the use of media, target marketing and segmentation, advertising development, and advertising campaigns. Career opportunities in advertising and using advertising in buying decisions will also be discussed.

Fall and Spring Semesters



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